How to Use LinkedIn to Build Better Cold Emails
Starting a cold email campaign can sound intimidating.
First, you need to find leads, which can be the hardest part. Then you need to get their email addresses and send them an email that they’ll actually open, read, and respond to. And you have to do that hundred, maybe thousands of times.
Fortunately, LinkedIn makes this whole process a lot easier.
Cold emails are usually for selling something. A product, a service, an idea. So you’ll be selling to people in a specific industry. And LinkedIn is the place where professionals hang out online. LinkedIn lets you connect and contact people in your industry.
If you have the right features and tools, you can base your entire cold email campaign on LinkedIn’s
platform.