The Benefits of Email Marketing
Marketing enables focused, tailored client communication at a cheap cost and with a great reach potential. However, it can lead to low interaction rates, be perceived as obtrusive or spam, and encounter deliverability issues.
What is the effectiveness of email marketing?
When done right, email marketing may be extremely effective. It is a low-cost method of reaching a big audience and enables for highly targeted and individualized communications.
When compared to other marketing channels, well-crafted email campaigns can have greater open and click-through rates. To obtain the best results, keep your email list clean and engaged, avoid spam filters, and deliver value to your subscribers.
Who makes use of email marketing?
Email marketing is utilized by a wide range of organizations, including small businesses, corporations, non-profits, and e-commerce sites. Because of its effectiveness, it is a popular choice among marketers, as it allows them to contact their target demographic straight in their inboxes. Email marketing is also less expensive than other forms of marketing, making it a feasible option for firms on a tight budget. Email marketing’s versatility and personalized nature make it desirable for organizations of all sizes and industries to use as part of their marketing plan.
Statistics and trends in email marketing
Email marketing is a common and successful method for companies to reach out to their customers. A recent study found that the return on investment for email marketing might be as high as.
Advantages of Email Marketing
Here are some of the advantages email marketing can bring to your business:
1. Brand awareness
If you are consistent in your email marketing efforts, as well as its design, tone, and content, your audience can start recognizing your brand. They can remember it and even differentiate it from other brands. When your brand is already recognizable and memorable, people can feel a connection with it and remember it when they are already deciding to purchase.
2. Industry expertise
With email marketing, you can easily share industry information with a great audience in a short amount of time. This is a way to establish and promote yourself as a thought leader in your specific business domain. A business that is considered an industry expert automatically gets high brand credibility and reputation. It becomes a reliable source of information, products, or services that are recognized to be effective solutions.
3. Quick and cost-effective
It does not take much time and resources to perform email marketing, as compared to other marketing strategies and campaigns. Email is comparatively cheaper than paying ads. Auto-responder software can be around $15 per month, and some basic ones are even offered for free. In the UK, the average cost can be about 50 pounds per month for a small business. And sending emails can take only seconds and gets directly to the audience. Furthermore, you can schedule what to send, to who, and by when.
4. Regularly checked by the audience
Email marketing is an effective way to stay in contact with your customers. About 2 out of 3 persons will check their email accounts several times daily. Therefore, you can be sure that your audience will see your email in their inbox within a day. There is even a greater chance it will be opened and read by recipients with their mobile phones as soon as they receive a notification.
5. Traceability and reporting
Most email management and auto-responder software come with tracking and reporting functions. So you can get statistics and insight into how successful your campaign was. Some of the data you can analyze is the number of emails sent successfully, how many were opened, how many clicked, and how many led to sales, among others. Furthermore, you can get valuable information on your market to know who are the audience that responds to you. As a result, you can even refine and improve your brand identity to match your audience closely.
